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Ratan Tata Shares The Reason Why He Launched Nano; Internet Calls Him A 'Real Gem of India'

3 min read
Isha Sharma
Isha SharmaUpdated on May 12, 2022, 22:20 IST
Indiatimes

In 2008, Tata Motors made cars affordable for Indian households by launching Nano. Touted as one of the 'affordable' cars, Nano created a lot of buzz for being priced at 1 lakh. 

Even though Nano became a sentimental car for many Indian families as it became their 'first purchased car,' it was discontinued a few years ago.

Nano Car Reuters

Today, India's most compact and 'affordable' car is trending on social media, thanks to Ratan Tata, the Chairman Emeritus of Tata Sons. 

Ratan Tata shared the 'real reason' that motivated him to launch Nano in a heartwarming post. Sharing the entire process of how Nano became a reality, he says it began with his desire to make road travel safer for Indian families. 

Ratan Tata Nano reuters

In an Instagram post, Ratan Tata explained why he came up with the idea of producing a cheap and compact car.

“What really motivated me, and sparked a desire to produce such a vehicle, was constantly seeing Indian families on scooters, maybe the child sandwiched between the mother and father, riding to wherever they were going, often on slippery roads,” he wrote. 

Ratan Tata Nano Reuters

Nano was born with the basic idea of making two-wheelers safer.

Eventually, after many brainstorming sessions, Ratan Tata decided to make a car that could prove a safer and 'affordable' mobile alternative for Indians.

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“One of the benefits of being in the School of Architecture, it had taught me to doodle when I was free,” wrote Ratan Tata. 

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He added, “At first, we were trying to figure out how to make two-wheelers safer, and the doodles became four wheels, no windows, no doors, just a basic dune buggy. But I finally decided it should be a car. The Nano was always meant for all our people.” 

As soon as he shared the post, people flooded the comments section with messages. 

Calling him a 'true legend' and a 'visionary,' here's how the internet rewarded Ratan Tata for being one of the most exemplary men in India, who always has his heart in the right place. 

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In a 2020 interview with Humans of Bombay, Ratan Tata spoke about Nano and said he wanted to invent the affordable car for India after he witnessed a family of four on a two-wheeler during heavy rains.

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He said he wanted to 'do more' for people who couldn't afford to buy a 'safer alternative' for their families. 

ratan Tata Instagram

He was quoted in the post as saying, “I remember seeing a family of 4 on a motorbike in the heavy Bombay rain — I knew I wanted to do more for these families who were risking their lives for lack of an alternative. Looking back, I’m still proud of the car and the decision to go ahead with it.”

Unfortunately, many reasons led to the 'slow' death of Nano, including marketing failure, safety concerns, and a decline in the demand for cheap cars in India

(For more trending stories, click here.)

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